Van Wagner To Manage Multimedia Rights For Santa Clara University

Posted on March 13, 2017

(VWSE)

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Colonial Athletic Association Basketball Championship Leveraging 3D Signage Technology

Posted on March 03, 2017


The Colonial Athletic Association Men’s Basketball Championship this weekend will include new 3D signage technology at the North Charleston Coliseum in South Carolina, it was announced on Thursday.

Through a deal brokered by Van Wagner Sports and Entertainment (VWSE), stadium signage company Amayse will integrate the technology with new corporate CAA partner GoDaddy.com. The 3D signage will be visible on the seven regional and national television broadcasts and gives the appearance of a traditional advertising board in the field of play.

(Courtesy of VWSE)

“We are excited to bring the Amayse signage technology to the CAA Championship and to college basketball as a whole,” VWSE Executive Vice President Mike Palisi said in a statement. “VWSE is constantly striving to provide innovative marketing and exposure solutions to our corporate clients, as well as avenues to generate new revenue streams for our collegiate partners. The Amayse signage achieves on both fronts and we are excited to bring this to our other partners and clients in the near future.”

Added Amayse CEO Kurt Henning in a statement: “We are very pleased to become a part of the CAA Mens Basketball Championship and to showcase our 3D technology to the U.S. college sports market. We see this as a great opportunity and are looking forward to kicking off our endeavors together with VWSE and CAA.”

Denmark-based Amayse has used the technology at soccer events such as EFL Cup to advertise Carabao energy drink, at basketball games with the Toronto Raptors and at NASCAR tracks.

For GerFlor Group at the 2017 World Men’s Handball Championship, there was the drive to increase brand awareness and amplify corporate partners’ messaging on television.

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Sports Business Journal - Van Wagner’s new hire will target global events

Posted on January 17, 2017


By Don Muret, Staff Writer

Published January 16, 2017, Page 7

In a move to bolster its already strong position in the live event space, Van Wagner Sports & Entertainment Productions has hired freelance producer Christy Nicolay as executive producer of its worldwide events group.

Nicolay’s 30-plus years of experience covers multiple Olympic Games, the X Games, Pan American Games and other international events. For the Rio Games last summer, working for the local organizing committee, she managed 1,600 people tied to event production across multiple venues.


At Van Wagner, Nicolay will be responsible for expanding business, especially internationally, where her expertise lies from working eight Olympics. Van Wagner officials see opportunities to grow in action sports, as well as skiing and snowboarding events.

“Her expertise on the worldwide events side and ours on the domestic side made for a really good hire under our umbrella,” said Bob Becker, Van Wagner Sports & Entertainment Productions’ executive vice president.

The scope of the Van Wagner division’s work extends to creating content and outsourcing equipment from companies such as Daktronics and GoVision. Daktronics Creative Services and Famous Group are among its competitors for various services.

The production group, formerly Big Screen Networks, has been the NFL’s official video board production company for the past 34 Super Bowls, a role it will continue to fill for next month’s game at NRG Stadium in Houston.

In addition, Van Wagner Sports & Entertainment Productions has worked every NCAA championship event for the past 10 years. The group also has deals with the Kentucky Derby, NHL, College Football Playoff and multiple conferences and Pac-12 schools.

Over the years, Nicolay has worked as an independent contractor and crossed paths with many Big Screen/Van Wagner employees while running large-scale events.

Her husband, Bobby Chacon, is a retired FBI agent and a technical adviser on the television show “Criminal Minds,” and they both wanted to remain closer to Los Angeles on a permanent basis, Nicolay said. She’ll no longer have to relocate overseas for two to three years at a time.

Her first event production with Van Wagner is this weekend’s Race of Champions, an auto racing event at Marlins Park in Miami.

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SVG News - Live From CFP Championship: Revitalized Raymond James Stadium Shines on Big Stage

Posted on January 13, 2017

By

Thursday, January 12, 2017 - 1:57 pm


Monday’s College Football Playoff National Championship Game was a homecoming for Bob Becker … sort of.

The EVP of Van Wagner Sports & Entertainment (VWSE) Productions spent five years working as part of the in-venue–video crew for the Tampa Bay Buccaneers before stepping away prior to the start of this NFL season. Now, with VWSE Productions, he was back at Raymond James Stadium to work the national-title game in a stadium that looks nothing like it did when he left.

“I’m excited to come here and play with all the new stuff,” he smiles. “Everything is new, and it’s great. It’s user-friendly, and our guys will be able to come right in and integrate with everything.”

VWSE Productions' Bob Becker (left) and the Tampa Bay Buccaneers' Dan Roy inside Raymond James Stadium's new control room prior to the start of the 2017 College Football Playoff National Championship Game.

Before the start of the NFL season, Raymond James underwent a comprehensive video facelift, installing 14 new displays offering a canvas of more than 39,000 sq. ft. of LED space for the video team to paint on.

A new control room is built around the Ross Acuity production switcher, three Evertz DreamCatcher replay servers (18 channels; six in, two out of each server), and 10 channels of Ross XPression graphics playback. Although the videoboards are not 4K (they’re 1080i), the Bucs use the DreamCatcher replay servers with 12 Ikegami HDK-95C cameras (which are 4K-capable) sprinkled throughout the stadium.

Throughout the new infrastructure’s first Buccaneers season, the team’s in-venue–video crew learned a lot with how best to program a rather unique layout of videoboard space. Sure, there’s your standard big end-zone screens, which are 60 ft. high x 160 ft. wide for 9,600 sq. ft. each, but, above the corner of each end zone, there are also four unique displays shaped like towers and measuring approximately 61 ft. high x 43 ft. wide for 2,304 sq. ft. each.

After some early adjustments, the Bucs video crew realized that there was potential to do something unique with those boards. It was a programming style that fans got to see in action at the championship game on Monday: triple replays. With the towers shaped more like cellphone screens than television sets, the Bucs had four game-camera operators begin shooting in portrait style, giving the TD, producer, and director in the control room four angles and formats for any given replay.

“When we have a big replay, you’re seeing three different looks of that replay all rolling simultaneously,” says Dan Roy, audio/video engineer for the Tampa Bay Buccaneers, who worked with VWSE Productions on the CFP Championship. “That was something that I don’t think we investigated thoroughly going into this, but, once we got past that first game, it was sort of Wow, we should be trying this and using this.”

As with any venue, crowd shots are also important to the Raymond James Stadium video crew. Not just for the videoboards, though. This season, the Bucs debuted an app called 15 Seconds of Fame, which essentially streams and records the feed of the main videoboards at the stadium. Within the app, users can find the moment when they may have appeared on the stadium videoboard, cut that clip, and quickly share it to the major social-media platforms. The user can also register with the app, which, using a picture and facial-recognition technology, can immediately identify when the user appears in the video and tag the moment for easy access.

The in-venue–video crew also encouraged fans in the stands to shoot videos of themselves and used those videos on the tower boards to supplement any graphics presented with the intention of firing up the crowd.

“Obviously, we know the fans like seeing themselves on the videoboard,” says Roy. “We feel like, no matter how good or bad a day you’re having or how good or bad the team is doing, seeing yourself on the videoboard is the highlight of your day.”



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Van Wagner Sports & Entertainment Partners with Go Daddy at Table Tennis Championship in Qatar

Posted on December 19, 2016

Seamaster Qatar 2016 ITTF World Tour Grand Finals.

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America East Selects Van Wagner Sports & Entertainment to Manage Marketing & Sponsorship

Posted on November 16, 2016

NEW YORK/BOSTON – Van Wagner Sports & Entertainment (VWSE) and the America East Conference today announced a multi-year marketing and sponsorship rights partnership. As part of the agreement, VWSE’s Collegiate Services division will manage and market the multimedia rights associated with America East, as well as serve as the conference’s corporate sponsorship representative.

VWSE and the America East Conference will collaborate to enhance in-venue experiences for sponsors, member institutions, and a growing fan base through VWSE’s longtime expertise in sponsorship and advertising, ticket sales and marketing activation. Digital and live broadcast productions also will be part of the new media rights package.

“Our partnership with Van Wagner Sports & Entertainment will result in increased exposure and revenue opportunities the will benefit the conference and our member institutions,” said America East Commissioner, Amy Huchthausen. “VWSE’s expertise in the marketplace will help create dynamic marketing opportunities consistent with the ideals and culture of innovation within our conference.”

VWSE’s knowledge in creating engaging experiences through video content has been a part of over three decades of major events, including productions around the Super Bowl and Kentucky Derby, as well as the NCAA Final Four, College Football Playoff, Rose Bowl, Sugar Bowl, and numerous other major collegiate athletic conferences.

“Partnering with one of the leading college sports conferences in the Northeast is a tremendous opportunity,” said VWSE Executive Vice President, Mike Palisi. “The collection of schools – all sitting along the I-95 corridor, from Boston to Baltimore – represents what college athletics is all about. With a high priority on academics, leadership, and athletic excellence, the America East Conference has always been a beacon for others to follow. To be able to bring that product to a wider audience is going to be a great experience.”

Founded in 1979, the America East Conference – which recently announced an 11-year extension to its current ESPN deal that will result in an unprecedented number of events being carried across the network’s platforms – consists of nine member institutions, sponsors championships in 17 sports and provides its member schools and their athletic programs a #3Pillars platform upon which student-athletes can achieve both collegiate and life success through the promotion and nurturing of athletic excellence, academic achievement and leadership, on and off the field.

VWSE is a leader in sports marketing and media sales, serving clients throughout the MLB, NBA, NFL, NCAA, MLS, and internationally in soccer. Since its inception in 2014, the VWSE Collegiate Services division has grown to represent sponsorship or multi-media rights for numerous schools and conferences, including the America East Conference, the Central Intercollegiate Athletic Association, the Colonial Athletic Association, and the West Coast Conference, as well as Florida International University, Georgia State University, Loyola Marymount University, Niagara University, Pepperdine University, Saint Joseph’s University, University of San Francisco, Siena College, and Stony Brook University, among others.

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CAA Enters Rights Partnership With Van Wagner

Posted on October 28, 2016

NEW YORK/RICHMOND, VA (October 28, 2016) – Van Wagner Sports &
Entertainment (VWSE) and the Colonial Athletic Association (CAA) today
announced a media and sponsorship rights partnership. As part of the
multiyear agreement, VWSE Collegiate Services division will manage and
market the multimedia rights associated with the Conference, as well as
serve as exclusive sales representative for its growing corporate
sponsorship program.

“We are excited to partner with Van Wagner Sports and Entertainment.  It
is important for our Conference to be aligned with a true leader in the
area of sports marketing and media sales.  I am confident that Van
Wagner’s team of professionals will be able to utilize their experience,
resources and organization to continue the momentum toward growth and
innovation for our Conference,” said Colonial Athletic Association
Commissioner Joe D’Antonio.

VWSE and the CAA will collaborate to enhance in-venue experiences for
sponsors, member schools, and a significant fan base employing VWSE’s
expertise in sponsorship and advertising, ticket sales, and marketing
activation. Digital and live broadcast productions – including regular
season and championship games featuring the Conference’s prominent men’s
and women’s basketball programs – also will be part of the media rights
package.

“We are grateful to add the CAA to our expanding roster of collegiate
partners, and excited to work synergistically with Joe and his team to
develop and enhance sponsorship and multi-media opportunities,” said
VWSE Executive Vice President, Mike Palisi.

VWSE’s knowledge in creating engaging experiences through video content
has been a part of over three decades of major events, including
productions around the Super Bowl and Kentucky Derby, as well as the
NCAA Final Four, College Football Playoff, Rose Bowl, Sugar Bowl, and
numerous other major collegiate athletic conferences.

“There is a lot of excitement heading into a new year,” added Palisi.
“And with the anticipation of the CAA Men’s Basketball Championships
moving to beautiful Charleston for the next three years, the conference
is poised for incredible success. This is an opportunity to showcase the
exciting brand of basketball to a new market, new partners, and to fans
across the nation.”

The CAA has established itself as one of the country’s top collegiate
conferences both athletically and academically for more than 30 years.
The Conference has produced 15 national team champions in four different
sports, 33 individual national champions, 13 national players of the
year, 12 national coaches of the year and 13 Honda Award winners. Just
as impressive, however, are the honors accumulated away from
competition, which include five Rhodes Scholars and 24 NCAA
post-graduate scholars. The landscape of the Conference stretches along
the majority of the East Coast, and includes several of the nation’s top
media markets, including New York (1), Philadelphia (4), Boston (7),
Washington, D.C. (8) and Baltimore (27). The number of television homes
in the CAA market exceeds 19 million.

VWSE is a leader in sports marketing and media sales, serving clients
throughout the MLB, NBA, NFL, NCAA, MLS, and internationally in soccer.
Since its inception in 2014, the VWSE Collegiate Services division has
grown to represent sponsorship or multi-media rights for numerous
schools and conferences, including the Central Intercollegiate Athletic
Association, the Colonial Athletic Association, and the West Coast
Conference, as well as Florida International University, Georgia State
University, Loyola Marymount University, Niagara University, Pepperdine
University, Saint Joseph’s University, University of San Francisco,
Siena College, and Stony Brook University, among others

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WCC, Three Member Schools Sign Multimedia Rights Partnership with Van Wagner Sports and Entertainment

Posted on October 17, 2016

West Coast Conference and Three Member Schools Sign Multimedia Rights Partnership with Van Wagner Sports and Entertainment 

NEW YORK (October 17, 2016) – Continuing its rapid growth as a leader in college sports marketing, Van Wagner Sports and Entertainment (VWSE) today announced it has reached multimedia rights partnerships with the tradition-rich West Coast Conference (WCC) and three of its member schools: Loyola Marymount University (LMU), Pepperdine University and the University of San Francisco (USF). 

As part of the multiyear agreements, the VWSE Collegiate Services division will manage and market the multimedia rights associated with the Conference and the three schools, as well as serve as exclusive sales representative for corporate sponsorship programs. The multimedia resources include broadcast assets; venue signage; marketing and promotions; promotional rights to athletic marks; access to tickets; and hospitality opportunities. 

“This partnership with Van Wagner Sports and Entertainment will result in continued growth and innovation for our conference and many of our member schools. We are confident in the team’s capabilities to help us cultivate new alliances and to ensure the best possible experience for our fans, partners and student-athletes,” said West Coast Conference Commissioner Lynn Holzman. 

VWSE is in the process of finalizing agreements with other WCC athletic departments to integrate institutional and Conference assets for a comprehensive marketing program for corporate partners. 

“Commissioner Holzman and her team have done a terrific job directing an innovative approach to fan and sponsorship experiences,” said VWSE Executive Vice President Mike Palisi. “We are eager to support this progression to an integrated sales and marketing platform that will serve to elevate the WCC and its storied programs at LMU, Pepperdine and USF, among others, on local, regional and national levels.” 

The WCC, as well as the three universities, share a long tradition of athletic success. The LMU Lions men’s basketball team made an inspirational run to the Elite Eight in 1990, while its women’s volleyball and soccer programs each advanced this year to the Sweet 16 in their respective sports. Pepperdine is the member of a small club in NCAA history, winning Division 1 championships in five different men’s sports – and nine overall – while its women’s volleyball program has won two national championships. And the Dons of San Francisco famously won back-to-back national championships in men’s basketball in the 1950s behind legendary stars Bill Russell and K.C. Jones – to add to a school trophy case which features eight other team championships and two individual titles. 

“We believe that the opportunities presented by this relationship with the WCC, other affiliated member institutions and VWSE opens possibilities for revenue and exposure that were not previously possible,” said LMU Athletics Director Dr. William Husak. 

“We are excited to partner with VWSE, and believe that the opportunities presented by this relationship open opportunities for expanded revenue and even more exposure,” said Pepperdine Athletic Director Steve Potts. 

“We are pleased to team up with the Van Wagner Group to help us create new business partnerships that provide long-term value to our athletic program,” said USF Director of Athletics Scott Sidwell. “As the only Division I athletics program in San Francisco, I'm confident Van Wagner will identify corporate leaders who share our values and beliefs of developing programs of national distinction while providing student-athletes with a world-class educational experience at one of the nation's leading Jesuit institutions.” 

Since its inception in 2014, VWSE Collegiate Services has grown to represent the sponsorship or multimedia rights for multiple schools and conferences, including the Central Intercollegiate Athletic Association, Florida International University, Georgia State University, Siena College and Stony Brook University among others. 

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About the West Coast Conference The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in NCAA Division I intercollegiate athletics, with 15 conference-sponsored sports: baseball, men's and women's basketball, women’s beach volleyball, men's and women's cross country, men's and women's golf, women's rowing, men's and women's soccer, softball, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics. For more information, visit WCCsports.com and follow the West Coast Conference on Twitter @WCCsports. 

About Loyola Marymount University Athletics Located between the Pacific Ocean and downtown Los Angeles, Loyola Marymount University is a comprehensive university offering 60 major programs, 36 master's degrees and a doctoral degree in education from four colleges, two schools and Loyola Law School. Founded in 1911, LMU is ranked third in "Best Regional Universities (West)" by U.S. News and World Report. LMU is the largest Jesuit Catholic university for undergraduates on the West Coast, with more than 5,900 undergraduate students and more than 3,000 graduate and law students. LMU is a member of the National Collegiate Athletic Association (NCAA), competing at the Division I level, primarily within the West Coast Conference. Nicknamed the Lions, LMU offers 22 varsity sport programs, with men's basketball, women's basketball and women's volleyball playing in Gersten Pavilion. 

About Pepperdine Athletics Since making the move to Malibu in 1972, Pepperdine University's intercollegiate athletics program has carved out a unique niche that is perhaps unmatched by its NCAA Division I counterparts. No school with an undergraduate enrollment the size of Pepperdine has achieved such across-the-board athletics success during the past 30-plus years. Pepperdine has won NCAA Division I team championships in five different men's sports – one of just 17 schools to accomplish this feat -- and nine overall. Of that elite group, Pepperdine is the only school not affiliated with a major conference and is by far the smallest in terms of enrollment. Pepperdine has won a total of 25 team or individual national championships. Pepperdine is classified as an NCAA Division I-AAA school (Division I schools that do not sponsor football), and the Waves are one of the very best of their kind. Entering the 2016-17 school year, Pepperdine has won 194 regular-season or tournament conference titles and has had 297 student-athletes earn All-American honors. In the most recent NCAA Graduation Success Rate report (released November 2015), Pepperdine's overall mark of 90 percent was better than the national average of 86 percent. 

About University of San Francisco Athletics The University of San Francisco is committed to excellence in athletics as part of a larger commitment to educating students in the Jesuit Catholic tradition. USF Athletics is built upon Four Pillars of Success that aim to develop young men and women in this tradition: Excel in the Classroom; Win at the Highest Level of Competition; Engage in the Community; and Become Leaders in the World. USF Athletics strives to develop programs of national distinction while providing its student-athletes with a world-class educational experience at one of the nation’s leading Jesuit institutions. Educational opportunities, programs that compete at the highest levels of competition and student-athletes who become leaders in their chosen professions and communities are the cornerstones of USF Athletics. A charter member of the West Coast Conference, USF sponsors 15 NCAA Division I programs comprised of over 250 student-athletes. USF teams have won 10 national championships and two individual titles. 

About Van Wagner Sports and Entertainment Van Wagner Sports and Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

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Stony Brook Athletics partners with VWSE

Posted on October 13, 2016

STONY BROOK, N.Y.– The Stony Brook University Department of Athletics
and Van Wagner Sports & Entertainment (VWSE) today announced a
multi-year partnership to have VWSE manage the Athletic Department's
multimedia and corporate sponsorship rights.

Under the agreement, VWSE Collegiate Services will oversee the locally
based operation – Stony Brook Athletics Sponsorships – and manage all
aspects of the Seawolves' local broadcast and digital media assets,
signage in all school athletic venues, on-site marketing and promotions,
promotional rights to athletic marks, as well as access to tickets and
hospitality opportunities throughout the term.

"This is an exciting time in the history of Stony Brook Athletics, and
our partnership with VWSE will serve to propel us forward by increasing
revenue growth and enhancing connections in the corporate community,"
said Stony Brook University Director of Athletics Shawn Heilbron.

The partnership with Stony Brook, an emerging university boasting a
championship-level athletics program, is the latest such agreement for
the rapidly expanding VWSE Collegiate Services Division. The group has
partnered with Florida International University, Georgia State
University and Siena College, among others, over the last several
months.

"Stony Brook is an outstanding institution, and our team is elated to
begin this terrific new partnership to help Shawn and his team drive
even more revenue, elevate the school's athletic prowess across the
region, and develop some really unique multimedia, sponsorship and fan
engagement opportunities," said Mike Palisi, VWSE Executive Vice
President."

About Stony Brook Athletics

Since moving to the Division I level in 1999, Stony Brook has won 36
conference titles, produced one national champion and appeared in the
NCAA postseason 32 times, including an unprecedented run to the College
World Series in 2012 that saw the Seawolves burst onto the national
scene. Heading into the fall of 2016, several sports are poised for
sustained success at both the conference and national level and Stony
Brook Athletics is not turning back. This success has served to further
enhance the university's brand and heighten Stony Brook's national
profile and goal of becoming one of the nation's Top 25 public research
universities.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned
subsidiary of Van Wagner Group LLC, is a preeminent global sports
marketing and media sales organization. It is an acknowledged innovator
in property consulting and branding solutions and a leader in naming
rights, team and venue services, high-impact visible TV signage
throughout the MLB, NBA, NCAA, MLS, and internationally in soccer,
advertising and sponsorships sales, premium ticketing, technology design
and integration, and in-venue content production. VWSE assists teams,
organizations and properties in creating and selling advertising;
sponsorships; and media that maximize revenue potential, and helps
clients develop effective and powerful customized brand campaigns. VWSE
works with more than 300 professional and college teams worldwide.

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CIAA signs new media and sponsorship partner 5-year deal with Van Wagner Sports & Entertainment

Posted on September 01, 2016

Published Thursday, September 1, 2016 2:04 am
by Herbert L. White

The CIAA has a new media partner.

The Charlotte-based league’s board of directors announced Studio City, Calif.-based Van Wagner Sports & Entertainment as media and sponsorship rights partner in a five-year deal effective July 1, 2017. Financial terms were not provided.

"After great review and consideration, it has been agreed that Van Wagner's experience and reputation in the collegiate space, along with their resources and structure, would be most viable for the CIAA and its future," said Johnson C. Smith University President Ronald Carter, chair of the CIAA board.

VWSE, which replaces Cornelius-based Urban Sports and Entertainment, has a client list that leans predominantly toward the professional ranks with the NFL, U.S. Open tennis, the Charlotte Hornets, and New York Yankees as customers. The firm has been part of major sports events including the Super Bowl, NCAA Final Four and the Kentucky Derby. The CIAA joins the firm’s recently launched collegiate services imprint.

"We are confident that Van Wagner's support of our media rights and sponsorships will only grow to enhance current partnerships while diversifying the opportunities for the benefit of the Conference and our sponsors," CIAA Commissioner Jacqie McWilliams said in a statement.

The deal includes digital and live broadcasts of CIAA football and basketball games, including postseason championships. The CIAA basketball tournament is one of the nation's largest postseason college tournament, providing an estimated $50 million annual economic impact to Charlotte.

The CIAA and VWSE will also collaborate on venue opportunities for sponsorship and advertising, ticket sales and analysis and activations. VWSE's Dorna division will handle digital television media sales and branding while its Consulting & Experiential teams will oversee CIAA activations such as Fan Fest during the basketball tournament.

"Partnering with the CIAA and its roster of diverse institutions and corporate partners is an extraordinary opportunity," VWSE Executive Vice President Mike Palisi said. "We are honored to represent the Conference's sponsorship and multimedia rights, as we believe the CIAA is driven by a distinct vision and thirst for innovation. We look forward to helping build the conference's reputation by expanding its reach of first-class events and competitions to millions of college fans across the nation."

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Van Wagner Has Sold Out Stadium Builder's Licenses, and Premium Seating to the Minnesota Vikings' New U.S. Bank Stadium

Posted on August 26, 2016

MINNEAPOLIS, August 26, 2016 – With three weeks still remaining until kickoff of the 2016 NFL season, Van Wagner Sports & Entertainment (VWSE) today announced a complete sellout of the Stadium Builder's Licenses (SBLs), luxury suites and club seats at U.S. Bank Stadium, the new home of the Minnesota Vikings. 


The Vikings open the $1.1 billion stadium on August 28 with a game against the San Diego Chargers. 


Working closely with the Vikings’ sales and marketing team, VWSE sold approximately 50,000 SBLs totaling $125 million. Each of the stadium's 131 luxury suites and all premium club seating is also announced as sold out. The SBLs are valid for 30 years. This represents the first time seat licenses have been sold in the Twin Cities. 


The Vikings hired VWSE's Team and Venue Services division, led by Senior Vice President Chris Allphin, in spring 2014 to assist in developing a strategic marketing and revenue plan as well as managing the premium ticketing and sales process for the new downtown Minneapolis stadium project. 


“We owe our success on this project to the Vikings fans. This sell out is a testament to their passion for the team, and for its new home,” said Allphin. “We shared an obligation with the Vikings to provide Minnesota fans with outstanding service and the best premium seating options in what will be one of the most spectacular stadiums in the NFL. I believe everyone, from fan to corporate partner, will be blown away by the U.S. Bank Stadium, and we were thrilled to have played a role.” 


“We value our partnership with Van Wagner, as evidenced by the overwhelming success of the Stadium Builder’s Licenses and premium sales program as well as other key contributions they made in multiple other areas of the project,” said Vikings Executive Vice President and Chief Marketing Officer, Steve LaCroix. “It was great to have them play such a key role on our team, and we are excited to have them join us to usher in a new era of Vikings football.” 


Behind some of the biggest deals in sports, VWSE, led by CEO Jeff Knapple, supported the team's stadium naming rights and founding partnership strategy as well as game day enhancement for Vikings fans. VWSE also served as a stadium technology consultant, and designed and operated the state-of-the-art, 7,500 square-feet Stadium Preview Center. 


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Media Contact: David Cooper, Coyne PR, dcooper@coynepr.com / (212) 938-1299   

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FX Networks partners with Van Wagner for the 3rd year in a row at Comic-Con International

Posted on July 21, 2016

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ACC Announces New Sponsorship Agreement with Lumber Liquidators

Posted on July 20, 2016

GREENSBORO, NC (theACC.com) – The ACC, in conjunction with Raycom Sports and FishBait Marketing, announced today a new partnership with Lumber Liquidators, which will be the presenting sponsor of the first-ever ACC Football Tailgate Tour. The Tour will stop at each of the 14 ACC Football campuses and ACC FanFest during the 2016 Dr Pepper ACC Football Championship Game in Charlotte, North Carolina.

A 53-foot tractor trailer will be the centerpiece of the tour. Featuring ACC Football and Lumber Liquidators graphics and images on the exterior, he inside of the truck will be a mix of Lumber Liquidators and ACC Football videos, products, information and equipment. In addition to the truck, the Tailgate Tour will include the Capital One Orange Bowl, interactive games, autograph signings with the ACC Football legends and a chance for ACC fans to receive giveaways and register to win a Lumber Liquidators room makeover and a trip to the 2016 Dr Pepper ACC Football Championship Game. Van Wagner Sports & Entertainment is executing the Tour on behalf of Lumber Liquidators and the ACC.

“The ACC Football Tailgate Tour Presented by Lumber Liquidators provides an opportunity to showcase and celebrate ACC Football and unite our fans under a common banner,” said ACC Commissioner John Swofford. “We are pleased to partner with Lumber Liquidators and look forward to highlighting our brands this fall throughout our league’s footprint.”

“As a Virginia company, we fully understand the passion of ACC fans,” said Marco Pescara, Chief Marketing and Merchandising Officer, Lumber Liquidators.

"Our customers have this same passion for home improvement. This really drove the partnership and we can't wait for the football season to kick off.”


About the ACC

The Atlantic Coast Conference, now in its 64th year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. The ACC currently sponsors 27 NCAA sports – 14 for women and 13 for men – with member institutions located in 10 states. For more information, visit theACC.com and follow @theACC on Twitter and on Facebook (facebook.com/theACC).


About Lumber Liquidators

With more than 370 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and installation options for all of Lumber Liquidators' products, much of which is in stock and ready for delivery.

With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD.

Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit www.LumberLiquidators.com/Sustainability.

Learn more about our corporate giving program at LayItForward.LumberLiquidators.com

You can also follow Lumber Liquidators on Facebook and Twitter.


About Raycom Sports

Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts through 2027. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championships and the official ACC website. Raycom Sports’ parent company, Raycom Media, is located in Montgomery, Alabama and owns or operates 62 television stations covering over 14 percent of the United States across 20 states.


About FishBait Marketing

FishBait Marketing is a sponsorship sales and activation agency based in Charleston, SC, and the architect of the 2016 ACC Football Tailgate Tour Presented by Lumber Liquidators.

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NU Athletics Selects Van Wagner Sports & Entertainment To Manage Multimedia Rights, Corporate Sponsorships

Posted on June 16, 2016

NEW YORK and NIAGARA UNIV., N.Y. – Van Wagner Sports & Entertainment (VWSE) today announced that the Niagara University Department of Athletics has selected the company's Collegiate Services Division to manage the department's multimedia and corporate sponsorships rights.


Beginning with the 2016-17 athletic season, the VWSE Collegiate Services team will oversee the locally based operation – "Niagara Athletics Sponsorships" – and will be dedicated to management of the corporate sponsorship program including multimedia resources, the Purple Eagles' local broadcast and digital assets, venue signage, on-site marketing and promotions, promotional rights to athletic marks and hospitality opportunities.


"We're thrilled to add Niagara University and its great athletic tradition to our growing family of partner schools," said Mike Palisi, VWSE Executive Vice President. "Together with Simon Gray and his team, VWSE is committed to helping elevate the Athletic Department to new and prosperous heights, as well as create diverse opportunities for businesses from around the region to partner with such an incredible and respected University."


"Purple Eagles Athletics welcomes Van Wagner Sports & Entertainment to Western New York. Van Wagner will be a prolific partner and represent our department in a positive and productive manner in the corporate community," said Simon Gray, Niagara University Director of Athletics. "We have always valued our corporate partners and appreciate their investment in our success. This new relationship will strengthen our commitment to being an engaged member of our community."


About Van Wagner Sports and Entertainment

Van Wagner Sports and Entertainment LLC is a subsidiary of Van Wagner Group LLC. It is a global leader in marketing, communication and sponsorship sales. It is a known innovator in consultancy and is a leading brand worldwide in marketing rights. VWSE works with more than 300 professional and university teams around the world.

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Jeff Knapple reveals details of the FC Barcelona stadium naming rights deal - Asset TV

Posted on May 24, 2016


Van Wagner Sports and Entertainment won the bid to sell the rights, and chief executive officer Jeff Knapple shares details on the deal, and background on the stadium naming rights landscape.

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FC Barcelona, Van Wagner Partnership a Gamechanger

Posted on May 18, 2016

Jeff Knapple, president and CEO of Van Wagner Sports and Entertainment, and Chris Allphin, senior vice president, team and venue services at Van Wagner Sports and Entertainment, have found an abundance of opportunities within a new 5-year, $600 million contract with FC Barcelona. As one of the largest sports franchises in the world, FC Barcelona stands to gain a tremendous amount from the right approach to its new stadium and the surrounding area. By looking at the yet-to-be-named stadium for FC Barcelona as a destination, instead of a place to watch sports alone, Knapple and Allphin are excited to bring discernment and long-term cooperation to the enterprise. A skating rink, commercial zones, business offices, and restaurants are just some of the ways in which the space will be that much more attractive to every possible demographic. While the scope of the project might seem daunting on paper, the pair shared with Venues Today that widening the breadth of what the venue can do has only helped to propel them into the future.

How does an international deal compare to the domestic naming rights deals previously done by Van Wagner?

Jeff Knapple: A new build of a stadium in the U.S. is a range, from on the low-end $400-$500 million to the upper end. We handled MetLife Stadium [East Rutherford, N.J.] for the New York Jets and the New York Giants back in the day, and that was a $1.6 billion stadium. If the economic analogy is what you’re looking for, then this is well within the wheelhouse of many things we’ve done.

05-18-16_Knapple-Allphin_648x4182.jpg

(from left) Chris Allphin, Jeff Knapple (Photo credit: Van Wagner Sports and Entertainment)

Chris Allphin:-We’ve known for a while that we needed to get to Europe. We didn’t want to do it by accident or with the first deal that came along. We wanted to pick the right deal. We’ve been looking at a lot of different opportunities in Europe, and it doesn’t get a lot better or a lot bigger than FC Barcelona and the opportunity there. We think it’s the perfect way to introduce ourselves to Europe.

What background experience do you bring to this deal?
JK:
Through (his and Knapple’s) commonality of understanding, which has been naming rights-oriented or stadium revenue maximization-oriented, we have evolved a business to build something very different here at Van Wagner than just selling naming rights. We’re much more integrated with technology development, premium ticketing and production services. We have a lot of different areas we address because we firmly believe that the greatest ability to maximize revenue is connected by a fan experience, and the simplicity of fans having a fun experience at the stadium, ballpark, whatever it may be.

What challenges have presented themselves during this process?
JK:
In the U.S., the ability to build and finance and so forth has been a process over the last 30 or so years, where it’s understood the banks lend against that. There’s major saturation here of stadiums that have been built and named. In Europe that process has been slower to develop, it’s been more difficult for the individual and teams to finance and develop and build or renovate stadiums. That process lags behind what’s going on in the U.S. That said… we worked on the Emirates Stadium deal for Arsenal back in London, so we have great familiarity and presence and knowledge about what takes place. The lead time, the sales time, the amount of contractually obligated income and how that works with stadiums is an evolving process in Europe, and one that we believe in.

How have FC Barcelona and Van Wagner meshed together as partners?
JK:
We developed a business model that Chris and I embraced… and that was to integrate different touch points, services, capabilities and expertise across different parts of the fan experience that we think we can effect. In the case of Barcelona, you have arguably one of the top three or four clubs on a brand-stature-basis worldwide…. Their fan base is arguably, if you look at a statistic level, almost 10 times what the largest fan base would be for an NFL team, just to put it in perspective. There’s a culmination of different factors that matter, and makes this opportunity appealing to a different and broader base of potential brands or companies that want to be involved in the world’s number one sport.

What does Van Wagner stand to gain from this partnership?
JK:
I think it’s a great opportunity to get our message out there, to talk about what we’re doing and how it’s different from what our competitors do; it’s just a much bigger stage…. When a team has 300 million fans, then a lot of people are interested in talking about it. We have a great opportunity to tell the world about what we’re doing and have a great case study when we’re done.

How are you going to bring in more sponsors?
CA:
The level of complexity, detail and opportunity for this job on both sides, on the club side and frankly, on the company/brand that is going to be a part of this, is a notion of being able to illuminate an opportunity and to create value, not to sell. That is a different mindset than some people have in this space… This is a campus, a football stadium, it’s also an arena. It will have lots of different things going on, and how to integrate all of that and create value is something that we think we’re pretty good at doing. I think the reason they selected us is we’re not just a sales organization. We are somebody who understands that you are going to illuminate an opportunity and create value that is unique to that brand. While there may be 8, 10, 12, 15, 20 categories of sponsorship, each one has enough nuance and difference to it that it’s not about selling them, it’s about saying, ‘Here’s how the value fits for you, and why.’

FCB_VW1.pngConcept art of FC Barcelona's new stadium facility (Photo credit: FC Barcelona)

How is this project different from the domestic projects you’ve been a part of?

CA: In the case of Barcelona, you’ve got a five-year construction, but there are many things that are going to take place, and part of what they are doing that is unique is building as they go, while not asking the team to relocate to play its game. That is a nuance that is different from most of the situations that we find ourselves in in the U.S. But, that said, it’s an opportunity to also be a partner all the way through the process, and that might indicate different types of brands that would play with others.
JK: I think it’s the start of what’s next for sports venues, not just in the U.S., but in the world. Traditionally, venues in this country have been in places that you see a game and then you leave. But even with a baseball schedule with 81 games, which is about as busy as you can get, that’s only one in four calendar days. And you now have a $1-$1.3 billion stadia that’s open only a quarter of the year; it doesn’t make a ton of sense. You’re starting to see, like in Atlanta, the baseball stadium is in effect an anchor tenant for a lifestyle complex where people are going to live and work. Comcast will have their southeast regional headquarters on the campus, there will be a grocery store, there will be opportunities to shop, you can go on dates there. There are restaurants and live venues. You’re seeing that in Barcelona as well. That stadium today is busy every single day. It’s a museum; it’s a tourist destination. We want to give those people who are visiting even more. I don’t think it’s going to end with Barcelona and the Atlanta Braves. I think when you look at the amount that needs to be spent on a stadium today, and that’s a lot because of the expectations of people who go in terms of the way they want to eat, the way they want to get on WiFi, they want to feel secure; this is the start of what’s next for stadiums.

Interviewed for this article: Chris Allphin, (818) 699-5044; Jeff Knapple, (212) 699-8433

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GSU and Van Wagner Announce Additions to #PantherFamily

Posted on May 10, 2016

ATLANTA – Georgia State and Van Wagner Sports and Entertainment (VWSE) have announced new additions to the Panther family’s corporate partners in 2016. VWSE signed with Georgia State nearly a year ago to handle all sponsorship agreements for the school.

Within the first year, multiple long term commitments have been made, including:

Georgia State and VWSE also welcomed back several loyal partners that extended their partnerships for the 2016-17 year:

“It has been a great first year working with Van Wagner,” director of athletics Charlie Cobb said. “They have opened doors to bring in additional revenue streams for our department. We have big plans in the years to come and they will be a big part in helping us reach those goals.”

“Our team is excited that in our first few months on the campus of Georgia State, many corporations see the business growth opportunities by investing in GSU. We are developing strategic partnerships that put corporations in front of the entire campus. This is just the beginning as we anticipate more announcements in the near future,” Jason Capel Vice President VWSE.

Van Wagner Sports & Entertainment, LLC (VWSE), a wholly owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.

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FC Barcelona Selects Van Wagner Sports & Entertainment as Exclusive Partner to Sell Naming Rights, Sponsorships for Historic Espai Barca Project

Posted on May 06, 2016

NEW YORK & BARCELONA, Spain--FC Barcelona, one of the most popular and valuable sports brands in the world, has appointed Van Wagner Sports & Entertainment (VWSE) as its exclusive partner to manage worldwide naming rights and sponsorship for its historic new Espai Barca development project, transforming the iconic Camp Nou stadium into the biggest and best equipped urban sports facility in the world.

“For us, Van Wagner Sports & Entertainment represents the complete guarantee that commercialization of Espai Barca will be a success and the security that the world market will be analysed within the parameters and requirements that the club has set at this stage of transformation,” said Manel Arroyo, FC Barcelona Vice-President of Marketing and Communication.

The $600 million undertaking, encompassing all of the sports facilities that FC Barcelona has throughout the city center, will begin in 2017 and be completed by 2021. The project will convert Camp Nou, the largest stadium in Europe, into a next-generation venue featuring over 105,000 seats, a partial roof, premium amenities and immersive fan attractions. Espai Barca also will include a renovated 12,000-seat Palau Blaugrana Arena, which is home to basketball, roller hockey and futsal teams, as well as the opening of a sports campus highlighted by a new Palau 2 arena, ice skating rink, social and commercial zones, team offices, a rejuvenated La Masia training academy and 5,000 additional parking spaces.

“Espai Barca represents the commitment of FC Barcelona to offer engaging and innovative commercial formulas to show its partners,” said Jeff Knapple, VWSE CEO. “It truly is a platform for global partnership that will integrate new sponsors into a massive and historic regeneration in the heart of Barcelona and Catalonia, as well as provide a way of gaining global exposure and access to an incredibly passionate fan base.”

VWSE, a preeminent global sports marketing and media sales organization, will feature a new European office to manage the momentous project through the firm’s one-stop consultancy – VWSE Team and Venue Services Division – led by Senior Vice President Chris Allphin. VWSE experience includes more than 18 naming rights transactions totaling nearly $3 billion since 1998, including recent deals that saw SunTrust Bank brand the new stadium being constructed for the Atlanta Braves, and US Bank atop the new Minnesota Vikings stadium. The firm and its team have been involved in numerous other naming rights deals for teams, including the New York Jets and Giants and Arsenal FC.

Richard Schaps, CEO of Van Wagner Group, said: “Our business is built to meet this type of global challenge. This isn’t about brokering a deal and moving on to the next – it’s about working with FC Barcelona to ensure that a rights package can add to the overall fan experience.”

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment, LLC (VWSE), a wholly owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.

Contacts

Coyne Public Relations
David Cooper, 917-716-8566

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Van Wagner looks to make history with an FC Barcelona deal

Posted on May 01, 2016

Van Wagner Sports & Entertainment

has won an agency shootout to sell naming rights for FC Barcelona’s refurbished Camp Nou stadium in what’s likely to be the world’s largest naming-rights deal. Since Barça is one of the top three team sports brands globally, industry sources said that the deal to put a corporate name on the 59-year-old home of FC Barcelona should exceed $30 million per year.

Looking for a comp? Really, the only thing that could command that stratospheric price level is Los Angeles Rams owner Stan Kroenke’s planned $2.5 billion stadium in Inglewood — but only if two NFL teams are playing there.

AS Roma is seeking around $15 million to $20 million annually for naming rights to its new stadium, scheduled to open in August 2018.

Van Wagner will take the naming rights of a refurbished Camp Nou stadium to market.
Photo by: FC BARCELONA (2)

The previous high in Europe was Emirates’ 15-year, $180 million deal struck in 2004 that included both naming rights to the new home of Arsenal and a jersey sponsorship for the team. Van Wagner President and CEO Jeff Knapple was also involved in that deal.

“FC Barcelona is one of the world’s top brands in team sports, so the opportunity to help shape development of what should be the premier sports complex in Europe, is something we’re really excited

about,” said Knapple, who’s been doing naming-rights deals for more than 20 years and has more than $3 billion in such deals to his credit,including Staples Center and MetLife Stadium.

Van Wagner’s assignment also includes selling five or six founding partners sponsorship at Camp Nou, along with rights for the entire complex and for a new arena. Barça also has its jersey sponsorship out to bid at a reported $65 million annually. Qatar Airways has held those rights since 2013.

Scheduled to be completed in 2021, the Camp Nou refurbishment will add 6,000 seats to what is already Europe’s largest soccer stadium, giving it a capacity of more than 105,000. Other scheduled stadium improvements include a partial roof and premium seating.

The upgrades are part of a $680 million refurbishment across FC Barcelona’s campus, under which the site will get a new version of the Palau Blaugrana arena, designed by HOK, along with additional planned commercial development including a hotel, a skating rink, restaurants, bars, office space, and new team offices. The complex already includes an FC Barcelona museum and store, and has long been a leading tourist destination in Barcelona, attracting millions of visitors annually, largely on non-game days.

One X factor is how tolerant European fans will be as far as adding a corporate moniker to one of Europe’s most hallowed pitches. Especially in Spain, naming rights are not as ingrained, though club officials have been saying that money from selling those rights would underwrite the entire cost of a stadium modernization, which may placate some football purists.

Van Wagner, which has been working toward the assignment for around 18 months, hopes to use its newfound FC Barcelona ties as a springboard to more European business. Knapple said the company will soon open a London office, in addition to having staff in Barcelona.

“We’ve sold some for the EPL and our Dorna [venue signage] business has European clients, but we wanted to make sure we had beachfront property to fully launch a European business.’’

Currently, only around 5 percent of Van Wagner’s revenue is from offshore; Knapple hopes to grow that to 30 percent, starting in Barcelona.

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KOSE Signs as Title Sponsor of 2016 Team Challenge Cup

Posted on January 26, 2016

(1/27/2016) - U.S. Figure Skating and Van Wagner Sports & Entertainment (VWSE) announced today that Japan-based cosmetics company KOSÉ will serve as the title sponsor of 2016 KOSÉ Team Challenge Cup set for April 22-24, 2016, in Spokane, Washington.

A partnership between U.S. Figure Skating and VWSE, Team Challenge Cup (#TeamChallengeCup) is an ISU-sanctioned three-day event that will feature 42 of the top figure skaters in the world competing in a continental team competition (Team North America vs. Team Europe vs. Team Asia).

"We are thrilled to have KOSÉ come on board as title sponsor of this event," said VWSE Executive Vice President Chris Pearlman. "Team Challenge Cup is a truly global event and the signing of KOSÉ as our title sponsor illustrates the importance of this event around the world."

Three teams, representing North America, Asia and Europe, will consist of three ladies, three men, two pairs teams and two ice dance teams. ISU World Standings (as of Jan. 1, 2016) were used to determine the first invitees to 2016 KOSÉ Team Challenge Cup. The top two singles skaters (ladies and men) and top two pairs and ice dance teams from each continent (and from different countries) have been invited to compete with athletes having until February 10, 2016 to accept their invitation. The final singles athletes will be invited based on a fan vote. Teams will compete for $617,000 in prize money.

A Legend of the Sport will captain each team. The Team Captain will not compete in the event, but will be involved in nominating skaters for the fan vote and determining team strategy. American Kristi Yamaguchi, the 1992 Olympic champion, and Great Britain’s Christopher Dean, the 1984 Olympic ice dance champion with partner Jayne Torvill, will captain Team North America and Team Europe, respectively. Team Asia’s captain will be announced at a later date.

Team Challenge Cup will air domestically on CBS from 1-3 p.m. ET on Sunday, April 24. 2006 Olympic silver medalist Tanith White and 1984 Olympic champion Scott Hamilton will provide commentary for CBS’ coverage. The entire event will be streamed live on icenetwork. Additional international television partners and a detailed broadcast schedule will be announced at a later date.

Team Challenge Cup will feature two days of competition (tentative schedule below). Friday’s Singles Short Program will feature the ladies and men performing short programs for the distinction of Singles Short Program champion (team and individual). Saturday’s Singles and Team Free Skate segments will feature an aggregate scoring format to determine the 2016 Team Challenge Cup champion.

All-event ticket packages and single-session tickets, starting at $25, remain available for this inaugural event at all TicketsWest outlets, charge by phone at 800-325-SEAT, online at www.teamchallengecup.com or with no ticketing fees at the Spokane Arena box office. For more ticketing information and event details, please visit www.teamchallengecup.com.


Team Challenge Cup Schedule (tentative)
Friday, April 22 (evening): In the Singles Short Program, each singles athletes will perform his/her short program. The Team earning the most combined points (based on placement) will be crowned the Singles Short Program champion. Results from this segment will not carry over to Saturday’s competition.

Saturday, April 23 (afternoon): The Team Free Skate will feature pairs and ice dance teams competing in an aggregate scoring format. Two pairs and ice dance teams from each Team will perform their free skates/dances, with the highest IJS scores in each discipline being added together for a total team score that will carry into the evening’s Singles Free Skate.

Saturday, April 23 (evening): The Singles Free Skate will feature ladies and men competing in an aggregate scoring format. The singles athletes from each team will perform their free skates, with the two highest IJS scores in each discipline being added to the Team Free Skate score carrying over. The team with the highest aggregate IJS score will be crowned the 2016 Team Challenge Cup champion.

Sunday, April 24 (afternoon): An Exhibition featuring the best skaters from around the world.

-Team Challenge Cup-
Team Challenge Cup (#TeamChallengeCup) is an ISU-sanctioned three-day event that will feature 42 of the top figure skaters in the world competing in a continental team competition (Team North America vs. Team Europe vs. Team Asia). Made possible through the cooperative efforts of U.S. Figure Skating and Van Wagner Sports & Entertainment, the inaugural event will take place April 22-24, 2016, at Spokane Arena in Spokane, Washington, USA.

-KOSÉ-
Kozaburo Kobayashi, who founded KOSÉ in 1946, poured his limitless passion into making cosmetics that give people dreams and hope. Even during the post-war period of shortages, Mr. Kobayashi committed KOSÉ to making quality products that truly exceeded the expectations of each customer. This spirit remains alive in all facets of our business today, from research and development to manufacturing, from customer-oriented consultative sales to distribution, to our unique brand marketing system that satisfies the various values of each customer. We believe it is this spirit that gives KOSÉ the strength and drives it to do more.

-U.S. Figure Skating-
U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic Committee and the International Skating Union. U.S. Figure Skating is comprised of more than 680 member clubs, collegiate clubs, school-affiliated clubs and more than 950 registered Basic Skills skating schools representing more than 170,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.

-Van Wagner Sports & Entertainment-
Van Wagner Sports & Entertainment, LLC (VWSE), a wholly owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.

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Saint Joseph's Athletics Selects Van Wagner Sports & Entertainment to Manage Corporate Sponsorships

Posted on November 29, 2015

Courtesy: SJU Athletic Communications

Release: 11/30/2015

PHILADELPHIA - Saint Joseph's University Athletics and Van Wagner Sports & Entertainment (VWSE) today announced that SJU has selected the company’s Collegiate Services Division to manage the department’s multimedia and corporate sponsorships rights.

Beginning with the 2015-16 athletic season, the VWSE Collegiate Services team will oversee the locally based operation – “Saint Joseph’s Athletics Sponsorships” – and will be dedicated to the sales and management of the corporate sponsorship program including multimedia resources, the Hawks’ local broadcast and digital assets, athletic venue signage, on-site marketing and promotions, promotional rights to school athletic marks, access to tickets and hospitality opportunities.

“We are pleased and honored to partner with VWSE to help us further enhance our corporate support and brand,” said Saint Joseph’s Vice President and Director of Athletics Don DiJulia. “They have been a leader in collegiate sports in many ways for a long time, and we welcome their expertise in helping us to move forward in the next phase of our Strategic Plan.”

Saint Joseph’s sponsors 20 varsity athletic teams in NCAA Division I and is a member of the Atlantic 10 Conference. It has a rich history in men’s basketball with 20 NCAA Tournament appearances and three Atlantic 10 titles, including its perfect regular season in 2003-04 that included a run to the NCAA Elite Eight. Saint Joseph’s Athletics joins Florida International University, Georgia State University and Siena College as institutions signed over the past year to work in partnership with VWSE Collegiate Services.

“Adding SJU to our roster of athletic partners is an exciting opportunity to help elevate this storied program to brand new heights in terms of corporate support,” said Mark Donley, VWSE Senior Vice President. “The St. Joe’s Athletics Department has great potential and VWSE is excited about working with SJU to help drive value and awareness to continue this success story in Philadelphia and beyond. It will be equally rewarding to have the chance to work with one of our industry’s great leaders in Don DiJulia. We are looking forward to a most successful partnership.”


About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment, LLC (VWSE), a wholly owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.

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SBJ - Team Challenge Cup to crown best on ice

Posted on September 20, 2015

By Ben Fischer, Staff Writer

Published September 21, 2015, Page 9

Van Wagner Sports & Entertainment and U.S. Figure Skating are launching the Team Challenge Cup, a biennial, Ryder Cup-style competition between continents slated to kick off in April.

The new event will pit 14-member teams from North America, Europe and Asia against each other over three days with a prize purse of at least $500,000, organizers said. It’s the latest in the emerging team trend in international figure skating, which launched the ISU World Team Trophy in 2009 and introduced a team event to the Winter Olympics in 2014. They will announce the venue of the inaugural Team Challenge Cup on Wednesday.

Van Wagner and U.S. Figure Skating, business partners since 2008, each own 50 percent of the new property. Van Wagner contributed the startup capital and David Raith, U.S. Figure Skating executive director, led discussions with the International Skating Union and the various national governing bodies needed to make the event work.

Set for three weeks after the World Championships, on April 22-24, 2016, organizers are confident of an enthusiastic response from sponsors and advertisers. They have not yet identified any sponsors, but Van Wagner Executive Vice President Chris Pearlman said that demand is high and that the global nature of the property is opening doors to foreign companies that wouldn’t usually sponsor American sports.

“It makes for compelling television, and because of that, I know there’s significant interest from sponsors and advertisers, because there’s a lot of interest from viewers,” Pearlman said. “It’s a different way to have the sport portrayed.”

More team events serve U.S. Figure Skating’s long-term interests as a governing body as well, Chief Marketing Officer Ramsey Baker said. The World Team Trophy and Olympic team events created a new dynamic between elite American skaters, pushing them to live up to each other’s expectations in a way individual pursuits hadn’t, he said. They’re hopeful teaming with Canadians in this event will yield similar success.

Van Wagner and USFS bought time on CBS for a two-hour recap telecast at 2 p.m. on April 24, after learning usual broadcast partner NBC’s spring schedule would be difficult to maneuver around. The event will stream live on icenetwork.com, which the governing body owns.

The idea for a continental competition was born in June 2014 when Van Wagner CEO Jeff Knapple and Pearlman pitched the concept to Raith and Baker while attending a Yankees game in the Bronx. From there, Raith reached out to the international community, where their idea was met with enthusiasm.

In its first year, the partners are emphasizing growth over profitability, leaning on Van Wagner’s capital flexibility, which U.S. Figure Skating lacks as a nonprofit.

“My goal is to have this be the biggest global event in figure skating outside of the Olympics, and that doesn’t happen overnight,” Pearlman said. “And if we’re counting pennies and dollars in year one, that’s not going to happen.”

They aim to rotate the event among the three continents in even-numbered years, serving as a post-Olympics tour stop in Olympic years and an addition to the regular competition calendar in non-Olympic years.

Each continental team will be composed of two pairs teams, two ice dance teams, three male singles and three female singles. All but one of the singles competitors will be determined by ISU rankings on Jan. 1, with the final slot filled by a fan vote.

Like in the Ryder Cup, each team will have a non-competing senior captain. Kristi Yamaguchi, 1992 Olympic champion, will lead the North Americans, and the United Kingdom’s Christopher Dean will lead Team Europe. Team Asia has not selected its captain.

All-event ticket packages will go on sale Oct. 9, and international broadcast schedules are still in development.


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US Figure Skating & VWSE Announce Spokane As Host City For Team Challenge Cup

Posted on September 08, 2015

Van Wagner Sports & Entertainment and U.S. Figure Skating are proud to announce the launch of the Team Challenge Cup (#TeamChallengeCup), a biennial, Ryder Cup-style competition taking place April 22-24, 2016 at the Spokane Arena in Spokane, WA.

This brand new competition will pit 14-member teams from three continents (North America, Europe and Asia) against each other over the course of three days with prizes exceeding $500,000.

Teams from each continent will consist of:

ISU World Standings as of 1/1/2016 will be used to determine the first skaters invited to the Team Challenge Cup, as well as a fan vote for final single athletes.

In a press release by U.S. Figure Skating, Sam Auxier, president, U.S. Figure Skating said,

"Continuing to build on our great relationship with Van Wagner Sports & Entertainment, we are thrilled to return to Spokane and are confident the city will rally around the inaugural Team Challenge Cup the way they have done for previous figure skating events. The team format has proven to be a very successful way to engage the fans of figure skating and with an international field featuring the top skaters in the world, we know the 2016 Team Challenge Cup will truly be a special event."

Figure skating legends from each continent have been selected as team captains, but will not compete in the event. American, Kristi Yamaguchi, the 1992 Olympic champion, and Great Britain's Christopher Dean, the 1984 Olympic ice dance champion with partner Jayne Torvill, will captain Team North America and Team Europe, respectively. Team Asia's captain will be announced at a later date.

The competition will run over the course of two days and will include a Singles Short Program, Team Free Skate, Singles Free Skate, and Exhibition featuring the best skaters from around the world. For more information about scheduling and tickets please visit www.TeamChallengeCup.com.

Team Challenge Cup was made possible through the collaboration of U.S. Figure Skating and VWSE. VWSE is responsible for selling global advertising and sponsorship opportunities associated with the event, while U.S. Figure Skating manages all competition-related logistics. Both companies contribute their expertise and resources in all other facets of the Team Challenge Cup.

"We are thrilled to partner with U.S. Figure Skating in the creation, development and execution of this event," said VWSE Executive Vice President Chris Pearlman. "Our unique relationship with U.S. Figure Skating makes the joint effort in producing the Team Challenge Cup a wonderful next step in our partnership. Our involvement in the event also epitomizes the direction that VWSE is taking toward ownership of properties that allow us to bring to bear our vast array of internal resources."

Quick Links

Click here to read the full Team Challenge Cup Press Release

Click here to read SBJ’s, “Team Challenge Cup To Crown Best On Ice

Click here to visit the Team Challenge Cup website

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Siena College Athletics Chooses VWSE to Manage Multimedia Rights

Posted on August 30, 2015

Siena and VWSE Agree to Comprehensive Multi-Year Partnership

Aug. 31, 2015 LOUDONVILLE, NY and NEW YORK – Siena College Athletics and Van Wagner Sports & Entertainment (VWSE) today announced a comprehensive multi-year partnership to have VWSE manage the Athletic Department’s multimedia and corporate sponsorship rights.

Working with the Saints’ athletic administration on a daily basis, VWSE will oversee the locally based operation – Siena College Athletics Sponsorships – and exclusively manage all aspects of the Saints’ local broadcast and digital media assets, signage in all of the school’s athletic venues, on-site marketing and promotions, promotional rights to athletic marks, as well as access to tickets and hospitality opportunities.

“This new venture is the next step forward for our athletic program and will significantly enhance our brand on a regional and national level,” said Siena College Vice President and Director of Athletics John D’Argenio. “The team at VWSE has a proven track record and is doing innovative work in the business of college marketing and we look forward to teaming with them for many years to come.”

The partnership with Siena College, the top sports brand in the greater Albany market and one of the most successful athletics programs in the Metro Atlantic Athletic Conference, marks the third such rightsholder agreement for the rapidly expanding VWSE Collegiate Services division, having partnered with Florida International University and Georgia State University over the last two months.

“We are proud to welcome Siena College to our growing Collegiate Services Division,” said Mark Donley, VWSE Senior Vice President. “Siena was an immediate priority due to their tremendous history, market and incredible fan base. The opportunity to partner with John D’Argenio, one of the longest tenured and most respected athletic directors in the country, and the great folks at the College, makes this an exciting opportunity.”

About Siena College Athletics
Siena College is a learning community advancing the ideals of a liberal arts education, rooted in its identity as a Franciscan and Catholic institution. The College is a member of the Metro Atlantic Athletic Conference and supports 22 sports that compete at the NCAA Division I level.

About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment, LLC (VWSE), a wholly owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.

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FIU signs 7-year marketing deal with Van Wagner

Posted on July 29, 2015

MIAMI — Florida International is the first college to sign a multimedia rights contract with Van Wagner Sports and Entertainment.

The seven-year contract was announced Monday, with cash guarantees of about $4 million for FIU and a total value estimated at $9.2 million.

Van Wagner will manage FIU’s local broadcast and digital media and venue signage. It also will be involved in the marketing and promotion of home sports events.

Some of Van Wagner’s clients include the U.S. Ski and Snowboard Association and the U.S. Figure Skating team, as well as some NBA, MLS and Major League Baseball teams.

FIU director of sports and entertainment Pete Garcia says the deal gets the school “to a different level financially and will get us much more exposure.”

FIU is the nation’s fourth-largest university with about 55,000 students.

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Van Wagner Sports & Entertainment To Exclusively Sell NFL Field Level TV-Visible LED Signage In 2015

Posted on June 26, 2015

NEW YORK and LONDON, June 22, 2015 – Van Wagner Sports & Entertainment (VWSE), a preeminent global sports marketing and media sales organization, and the industry leader in TV-visible sports signage, announced today that NFL UK has hired the company to exclusively sell its in-game field level television-visible LED signage during this upcoming season’s NFL International Series at Wembley Stadium in London. This marks the first time the NFL has used a partner to provide this sales service.

By appointing VWSE as the exclusive sales agent of these innovative LED signs, a limited number of advertisers will now have an unprecedented branding vehicle to reach a coveted U.S. television audience via the NFL.

“We are extremely excited about our partnership with NFL UK and look forward to providing our sales expertise. As the industry leader in TV-visible signage, we are proud the NFL has looked to us for this service,” said William Barbera, Executive Vice President, Sales for VWSE. “The NFL is the No. 1 sport in the U.S. and to be able to provide brands this ground-breaking opportunity to have presence on an NFL field and become part of the action…there is nothing better in sports.”

The NFL enters its ninth year of bringing regular-season games to the UK, and will do so with three games in 2015 as part of the NFL International Series. The Miami Dolphins will play host to the New York Jets in Week 4, on Sunday, October 4; the Jacksonville Jaguars will take on the Buffalo Bills in Week 7, on Sunday, October 25, and the Kansas City Chiefs will face the Detroit Lions in Week 8, on Sunday, November 1. All games will start at 9:30 a.m. ET and are the only NFL games taking place at that time. The Bills-Jaguars matchup will also be live streamed globally on Yahoo.

"There are a limited number of positions available across the three games, which we believe makes the opportunity even more valuable,” said Chris Pearlman, Executive Vice President, Sales for VWSE. “Only a handful of advertisers will get a relatively large share of voice within the broadcasts.”

About NFL UK

The NFL UK office, based in London, is responsible for managing the NFL’s business in the United Kingdom and overseeing the continued development of professional American football. This includes building the NFL’s fanbase, creating local broadcast and sponsorship deals and developing important relationships within the sporting, governmental and commercial communities. The office is responsible for the promotion of the International Series of regular-season games in London and staging fan engagement events across the United Kingdom.

About Van Wagner Sports & Entertainment

Van Wagner Sports & Entertainment, LLC (VWSE), a wholly-owned subsidiary of Van Wagner Group, LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE assists teams, organizations and properties in creating and selling advertising, sponsorships and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns. VWSE works with more than 300 professional and college teams worldwide.


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NFL Partners With Van Wagner To Bring Field-Level LED Ads To Wembley Stadium

Posted on June 22, 2015

The National Football League is coming back to Wembley Stadium for its ninth consecutive season, and Van Wagner is excited to bring a new level of advertising opportunities to the game.

NFL UK, the NFL's London-based organization, has partnered with Van Wagner Sports & Entertainment (VWSE) to sell in-game, field-level LED signage that will be both visible on-site and for fans watching on television in the UK and the US.

The new signage will be unveiled to the public during the upcoming "NFL International Series at Wembley Stadium in London."

The League stated that this is the first time the NFL has used a partner to sell the space to advertisers.

The Upcoming NFL UK Schedule At Wembley Stadium:

  1. Miami Dolphins vs. New York Jets - Oct. 4, 2015
  2. Jacksonville Jaguars vs. Buffalo Bills - Oct. 25, 2015
  3. Kansas City Chiefs vs. Detroid Lions - Nov. 1, 2015

All games will start at 9:30 AM ET, and the Bills vs. Jags game will also be available for viewing on Yahoo streaming, globally.

“There are a limited number of positions available across the three games, which we believe makes the opportunity even more valuable,” said Chris Pearlman, EVP of sales for VWSE. “Only a handful of advertisers will get a relatively large share of voice within the broadcasts.”

International NFL game sponsorship rosters have grown significantly. In 2009, when there was only one game played, there were seven sponsors. That number has risen to approximately 20 sponsors for the League's three-game series in the U.K.

This year's sponsors include:

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Chris Allphin Named 40 Under 40 By SportsBusiness Journal

Posted on March 29, 2015

Chris Allphin has experienced firsthand the need for sports marketers to expand beyond their core business.

At Van Wagner Sports & Entertainment, Allphin oversees the firm’s team and venue services division. The group consults with teams for naming rights, premium-seat sales and technology at their facilities.

The industry landscape for such deals has changed dramatically in the 15 years since Allphin first worked for Van Wagner Sports & Entertainment President and CEO Jeff Knapple at the former Envision firm. That period includes last decade’s recession, when both executives learned valuable lessons while with Wasserman Media Group, the agency selling naming rights to the new NFL stadium for the New York Jets and Giants. The building opened in 2010 and operated without naming-rights partner until MetLife put its name on the building in August 2011.

In 2012, Knapple moved to Van Wagner, a firm whose primary business to that point had been selling billboard space. Six months later, he hired Allphin again. Together, they helped the Braves last year sign SunTrust Bank, already a team sponsor, for naming rights to the team’s new ballpark opening in 2017. It took only three months to close the agreement, one of the quickest deals Allphin has worked on in the world of naming rights. “Those are the best ones, when the team knows the buyer very well,” he said.

Creating a good fit applies to Van Wagner, too. “Our industry can be resistant to change,” Allphin said. “We hire one agency for ticketing, tech advisers for scoreboards, naming-rights brokers — but you’re entertaining and talking to the exact same fans. It made a lot of sense for us to assemble what we think is an all-star team providing great game experiences, which directly correlates to revenue.”

Read more about the award at SportsBusiness Journal

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Braves Hire Van Wagner To Help Sell Club Seats At New Ballpark

Posted on March 09, 2015

The consulting agreement comes five months after Van Wagner helped the Braves sign a 25-year naming-rights deal with team sponsor SunTrust Bank. The deal, announced in September, is valued at more than $10 million annually.

The Atlanta Braves have officially hired Van Wagner Sports and Entertainment to help sell 4,000 club seats at SunTrust Park, which will become the team’s home in 2017.

The consulting agreement comes five months after Van Wagner helped the Braves sign a 25-year naming-rights deal with team sponsor SunTrust Bank. The deal, announced in September, is valued at more than $10 million annually.

Van Wagner is also advising the Braves on signing founding partners for the new park, said Derek Schiller, the team’s executive vice president of sales and marketing.

The Braves maintained control of naming-rights sales, and the same holds true for premium-seat sales and the founding partner program, with assistance from Van Wagner’s team. Those two agreements run through at least the ballpark’s opening in two years.

“The Braves are still ultimately responsible for selling SunTrust Park,”
Schiller said.

On the ticketing front, the focus is finding season-ticket holders for the new facility’s club seats. Turner Field has only 300 club seats, among the fewest in MLB. (Van Wagner is not helping the Braves sell SunTrust Park’s 40 suites.)

The new ballpark, 12 miles north of Turner Field, will feature the 150-seat SunTrust Club, situated directly behind home plate and the park’s most exclusive space, as well as the Home Plate Club behind those seats.

The two lower-level clubs are all-inclusive with food, beverage and parking included in the ticket price. Beer, wine and hard liquor are part of the SunTrust Club ticket package. Mixed drinks are a separate fee in the Home Plate Club.

A third club-seat product, the Terrace Club, is a collection of tables, with four chairs each, one level above the SunTrust and Home Plate clubs. Those tickets will have stored value to buy food and drink, Schiller said.

The seat totals for the Home Plate and Terrace clubs have not been determined. To date, no ticket prices for club seats have been announced.

Van Wagner has hired Evan Gitomer as its project director for SunTrust Park. Gitomer was most recently the Orlando Magic’s assistant director of premium sales. He’s also worked for the Eagles, Coyotes, Nets, Saints and the former Kansas City Wizards.

Gitomer will oversee Van Wagner’s 12-person sales staff working jointly with about the same number of Braves marketers. Together, they will operate from the SunTrust Park Preview Center on the eighth floor of an office building overlooking the stadium construction site in Cobb County.

The group will also have a presence at Turner Field and will meet potential club-seat buyers in the field at their respective offices. Van Wagner is not selling seats for Turner Field, Schiller said.

For the new park, the first step is to set up appointments with existing season-ticket holders at the preview center to convert them to new seats at SunTrust Park, followed by the search for new clients.

“The other important thing is if Van Wagner brings in somebody who doesn’t buy premium seats but still wants to buy a season ticket, [the consultant] has the ability to sell them nonpremium. We want to sell people at a point in time that they want to buy the product.” Schiller said.

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Vikings and Van Wagner Open New Stadium Preview Center Near Construction Site

Posted on February 23, 2015

The Minnesota Vikings and Van Wagner Sports & Entertainment have completed the New Stadium Preview Center adjacent to the stadium’s construction site and will open the space to the public (by appointment) later this week.

Click here to view a photo gallery of the space.

Located on the fifth floor of the 1010 Metrodome Square Building (1010 South 7th Street, Minneapolis, MN 55415), the 7,500 square-foot, state-of-the-art Preview Center is designed to give Vikings fans their first look at the future game experience within the new stadium set to open in July 2016. The interactive space, the largest ever built by an NFL team, overlooks the stadium construction site and includes a custom-filmed experiential player tunnel and Vikings locker room experience, two authentic suite build-outs, a 24-seat Club seating section, 37 high-definition televisions and seven interactive kiosks. The center also contains a 100:1 scale city-scape model and a 25:1 scale detailed architectural stadium model. Most importantly, visitors will have the opportunity to see 360-degree panaromic views from roughly 375 vantage points within the stadium.

“We believe the new stadium will provide the premier game-day experience in the NFL, and this Preview Center will help bring that into focus for Vikings fans,” said Vikings Vice President of Sales and Marketing & Chief Marketing Officer Steve LaCroix. “We look forward to welcoming fans to this interactive space throughout the next two and a half years before we open the new home for Vikings football in 2016.”

The Vikings are currently contacting Season Ticket Members and arranging appointments to tour the Preview Center.

For more on the new stadium visit NewMinnesotaStadium.com.

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CBS Outdoor buys Van Wagner billboard unit for $690 million

Posted on July 21, 2014

CBS Outdoor Americas Inc said Monday it would buy the billboard business from Van Wagner Communications, a privately held company with outdoor advertising in New York's Times Square and on buses on the Las Vegas strip, for $690 million in cash.

The deal includes about 1,100 large-format billboards in 11 U.S. markets, which had total revenue of $206 million in 2013, CBS Outdoor said on Monday.

"It gives a tremendous boost to our assets," CBS Outdoor Chief Executive Officer Jeremy Male said in an interview, adding that the billboards are in "really iconic locations that we think will be significantly additive to our portfolio in the U.S."

Male said there would be "great upside" in converting some of Van Wagner billboards to digital billboard technology. About 1.5 percent of CBS' billboard are digital, about the same percentage as Van Wagner's, and make up about 10 percent of CBS' billboard revenue.

Reuters reported exclusively last week that Van Wagner was exploring a sale that could fetch more than $600 million, and that CBS Outdoor was one of the companies interested in buying the assets.

The deal is subject to regulatory review and expected to close early next year. It will be immediately add to adjusted funds from operations per share in the mid-single-digit range in percentage terms, Male added.

CBS Outdoor, whose customers include Apple Inc AAPL.O, McDonald's Corp MCD.N and Sony Corp 6758.T SNE.N, went public in late March after it was spun off from CBS CBS.N.

The company has about 329,100 displays in the United States and about 26,100 displays across Canada and Latin America.

CBS Outdoor plans to hire some Van Wagner employees. Van Wagner will keep its blimp business and sports consulting arm, which works with more than 200 professional and U.S. college teams.

Centerview Partners, Goldman Sachs GS.N and Peter J. Solomon advised CBS Outdoor, while Jones Day was the legal adviser. Van Wagner was advised by Evercore Partners and Onera Media, while Fried Frank Harris Shriver & Jacobson was the legal adviser.

(Reporting by Liana B. Baker in New York and Abhirup Roy in Bangalore; Editing by Maju Samuel and Jeffrey Benkoe)

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CBS Outdoor to Buy 1,100 Billboards From Van Wagner

Posted on July 20, 2014

CBS Outdoor Americas Inc. said Monday that it had struck a deal to buy 1,100 billboards from Van Wagner Communications LLC for $690 million in cash, as the former CBS Corp.unit looks to broaden its reach.

The assets, which are located in 11 top U.S. markets, generated $206 million in revenue last year, CBS Outdoor said.

The outdoor-advertisement company expects the transaction to close early next year and to immediately add to adjusted funds from operations, an important measure of profitability in the real-estate investment trust industry.

More than 90% of the acquired revenue in the deal will come from REIT-eligible assets, the company added.

The company said it plans to hire personnel from the Van Wagner staff to help grow and service the billboard portfolio.

"It's a unique opportunity that aligns perfectly with our top-market growth strategy and will enhance the scale, quality, and depth of our portfolio which we believe will be great for our advertising partners," CBS Outdoor Chief Executive Jeremy Male said in a news release.

The company said it would finance the deal with cash as well as with proceeds from long-term debt issues.

CBS Outdoor split off from CBS Corp. earlier this year, as the larger media conglomerate seeks to reduce its dependence on advertisement dollars.

Meanwhile, the privately held Van Wagner will now focus more on building its sports and entertainment group, in addition to its blimp and aerial division, Chief Executive Richard Schaps said.

Write to Michael Calia at michael.calia@wsj.com


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