Van Wagner Selected by Houston Astros to Elevate Advertising Presence for 2024 Season March 26, 2024
Multi-Year Agreement to provide TV-Visible Signage and Sales Support at Minute Maid Park
[New York, NY – March 26, 2024] – Van Wagner, a premier provider of advertising and sponsorship solutions in sports, today announced its renewed partnership with the Houston Astros for the upcoming 2024 Major League Baseball season. Van Wagner has been entrusted by the Astros to enhance their advertising landscape, including the deployment of innovative Dorna TV-visible signage and sales consultation.
As part of the multi-year agreement, Van Wagner will reintroduce its acclaimed Homeplate and Baseline signage systems, providing revenue opportunities for the Astros. Furthermore, the addition of Van Wagner’s Dorna TV-visible signage services will ensure increased brand awareness for sponsors and partners, delivering visibility to television and streaming audiences worldwide.
“The Houston Astros are thrilled to partner once again with Van Wagner for the 2024 season,” said Matt Richardson, Senior Director of Partnership Sales for the Houston Astros. “Their expertise and commitment to innovation align seamlessly with our vision for enhancing the fan experience and driving value for our sponsors.”
Van Wagner’s comprehensive approach extends beyond traditional signage placement, with the company offering expert consultation and sales support to amplify the Astros’ advertising initiatives. Leveraging its extensive industry experience, Van Wagner will collaborate closely with the Astros to maximize the impact of their advertising inventory and deliver measurable results for sponsors.
“We are thrilled to have the opportunity to return to Houston and work with the Astros,” said William Barbera, President of Van Wagner Dorna. “Van Wagner’s behind Homeplate signage is one of the most coveted advertising spaces in all of sports. It is a prime location for brands to showcase their products to a captive audience of millions of sports fans.”
Van Wagner is the leading provider of signage systems in baseball, with a network that includes over 60 installations across MLB teams, spring training facilities, and Minor League Baseball (MiLB). This collaboration further solidifies Van Wagner’s position as a trusted partner for Major League Baseball franchises, with a portfolio encompassing over 90% of MLB teams.
With a legacy spanning more than three decades, Van Wagner Dorna is dedicated to providing high-quality advertising services. Van Wagner positions brands in the heart of the action, selling high-impact TV-visible signage across MLB, NBA, NHL, NCAA, MLS, and international soccer networks, including more than 300 teams in the U.S., Europe, and Mexico.
In addition to TV-visible signage, Van Wagner provides deep expertise in sales, marketing, content creation, activation, and event production for the world’s most admired brands, venues, events, leagues, and sports teams. Van Wagner’s Productions team most recently led production and sport presentation for The NFL Super Bowl and Draft, World Baseball Classic, NCAA Final Four, and Kentucky Derby to name a few.
The 2024 season will be the Astros’ 25th at Minute Maid Park. The announcement comes amid a period of success for the Houston Astros. In 2023, the Astros passed 3 million fans in attendance for the fifth time in franchise history. The team entered the season as defending World Series champions, their second title, as well as both the defending AL and AL West champions. They secured a playoff spot for the seventh consecutive year and the eighth time in nine seasons, becoming the fourth team in MLB history to reach the postseason in seven consecutive seasons.
With a commitment to innovation and a proven track record of success, Van Wagner continues to set the standard for impactful advertising solutions in sports and beyond. For more information about Van Wagner and its comprehensive suite of advertising and sponsorship services, including Dorna TV-visible signage, visit www.vanwagner.com.
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About Van Wagner:
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.