La Salle University Athletics and Van Wagner Announce Multimedia Rights Partnership November 14, 2024
NEW YORK (November 14, 2024) – Van Wagner and La Salle University Athletics today announced a long-term partnership, naming Van Wagner as the Athletic Department’s exclusive multimedia rights partner and sales agent for managing corporate sponsorships sales.
“The La Salle Explorers are excited to welcome Van Wagner, a leader in the field of sports advertising and entertainment, as our exclusive multimedia and corporate partnerships manager,” said Vice President of Athletics and Recreation Ash Puri. “We went through a comprehensive evaluation process, examining proposals from several agencies, and Van Wagner separated itself with its attention to detail and strategic plan to evaluate the La Salle brand on a local, regional, and national level.”
Van Wagner, representing nearly 50 colleges, universities, and conferences nationally, will collaborate closely with the Athletic Department to enhance the in-venue gameday experience and create a year-round platform for corporate partner brand exposure. As the multimedia rights holder, Van Wagner will execute and manage sponsorships that include digital activations, hospitality events, prominent on-site signage, and in-game promotional features.
“We welcome La Salle University Athletics into the Van Wagner family,” said Mike Palisi, President of Van Wagner College. “In addition to the University’s rich history in Philadelphia, this partnership provides a tremendous opportunity to build upon the tremendous leadership and vision of President Daniel J. Allen and Vice President of Athletics and Recreation Ash Puri.”
Van Wagner is recognized as the fastest, organically grown collegiate multimedia rights company in the industry. Drawing upon its extensive experience in collegiate sports, Van Wagner has a proven track record using a partnership model designed to optimize the value of multimedia rights and increase fan engagement on campuses. The agency will build new opportunities for La Salle Athletics and for corporate sponsors and media partners while also expanding upon existing collaborations.
La Salle University, located in Philadelphia – the sixth-largest U.S. city – is rich in historical, cultural, and experiential opportunities. La Salle University Athletics is a proud member of the Atlantic 10 Conference, alongside Saint Joseph’s University, another valued Van Wagner partner.
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ABOUT LA SALLE ATHLETICS
The La Salle University Department of Intercollegiate Athletics and Recreation is committed to both the spirit and principles set forth by La Salle University and other entities with responsibility for the conduct of its programs. With 23 sports, over 400 student-athletes, multiple national championship teams, and several gold medal-winning Olympians, La Salle Athletics is driven to drawing the best out of its student-athletes through its intercollegiate and recreational programs. The Department is committed to providing a holistic, transformational experience that encompasses service to the community, and academic and athletic excellence, all within the framework of institutional integrity.
ABOUT VAN WAGNER
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.