Military Basketball Association (MBA) and Van Wagner Announce Multi-Year MMR Partnership February 20, 2025
NEW YORK (February 20, 2025) – Military Basketball Association (MBA) and Van Wagner, today announced a transformative multi-year partnership, establishing Van Wagner as the exclusive corporate marketing and sponsorship representative for MBA.
Founded and operated by veterans, MBA serves as a vital platform for promoting military athletes and raising awareness on critical issues such as veteran behavioral health and suicide prevention. This partnership will not only align corporate partners with MBA’s mission but also provide extensive marketing opportunities, including event activation, broadcast integration, promotions, year-round digital and social platforms, hospitality and more.
“MBA is extremely excited to have Van Wagner supporting us as a sponsorship sales and corporate marketing arm. As an organization, we believe this partnership will sustain the vision and the mission of MBA, supporting the military and veteran athlete,” said MBA Commissioner Mike Meyers.
MBA has four (4) conferences comprising over 40 volunteer varsity-level programs that support more than 1,000 athletes, both male and female, ranging from ages 18 to 55. Each team proudly represents military installations worldwide or bases on which they’ve served serve or formerly served, comprising both active duty and retired personnel.
“This partnership with Military Basketball Association represents a tremendous opportunity for corporate America to engage meaningfully with an expansive and nationwide audience that includes service members, veterans, and their families,” said Mike Palisi, President of Van Wagner College. “Beyond the business aspect, it underscores our commitment to supporting initiatives that make a positive impact. Van Wagner is honored to contribute to MBA’s mission of promoting military athletes and advocating for veteran well-being.”
Van Wagner College currently represents twelve athletic conferences across the country. Van Wagner, recognized for its leadership in collegiate athletics marketing with the fastest, organically grown portfolio of conferences and associations nationwide, is poised to leverage its extensive experience in multimedia rights (MMR) and advertising, and strong relationships with national brands, to deliver strategic marketing solutions that will elevate MBA and its initiatives.
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ABOUT MILITARY BASKETBALL ASSOCIATION
Military Basketball Association (MBA) prevents veteran suicide by utilizing sports to reestablish the camaraderie soldiers experienced while serving, bridging the loneliness and lack of community that can spawn thoughts of self-harm, and showcasing the military athlete to bring awareness to post-traumatic stress injury (PTSI) and the invisible wounds associated with military service. A 501(c)(3) nonprofit founded in 2017, MBA supports players on varsity-level teams around the world. Follow us on Facebook, Instagram and LinkedIn.
ABOUT VAN WAGNER
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA and international soccer, sponsorships sales, college multimedia rights and in-venue content production at the world’s biggest sporting events. For more information, visit www.vanwagner.com.