Brand Awareness Homerun: MLB Home Plate TV Signage
The Challenge
Help to grow a new, up-and-coming retail brand with a limited budget and meet goals for brand awareness and business growth.
The Solution
Van Wagner strategically placed Lumber Liquidators (now LL Flooring) on our MLB Home Plate TV signage with several teams in the northeast to support the relocation of the company’s headquarters and expansion priorities. Expanding beyond MLB Home Plate TV signage, Lumber Liquidators utilizes our NBA, College Basketball and College Football TV signage to drive brand awareness in markets across the country.
The Result
Our TV-visible home plate signage became part of Lumber Liquidators’ integrated marketing strategy as they expanded into new markets and new regions across the country. The company now places signage at over half (15+) of the MLB teams and are seen in an average of 40 to 50 games per week. In the eyes of the fans, they appear to be an official sponsor of both the teams and the league.
